Hello! Coffee
"Say Hello! To Specialty Coffee On The Go!"
Hello! Coffee is a small direct-to-consumer cold brew business. The brand addresses the needs of people who don't have time to stop at a coffee shop before work. The new visual identity connects with a busy, college-aged audience.
The color palette for the "flavor-distinguishing" colors uses the same tint and are purposefully muted to contrast with the bright color of the logo. Using these colors, the can will stand out on a shelf - allowing Hello! Coffee to expand their market to in-store.
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Packaging Design
Logo
Hello! Coffee Logo
A bright orange color and dramatic curve are added to create a sense of movement and excitement.
Social Post
Social Post
Packaging Design
Each can uses color to differentiate the unique flavor while the brand pattern keeps consistency throughout.
Vanilla Brand Pattern
Oat Milk Brand Pattern
Splash! Of Vanilla
Splash! Of Berry
Splash! Of Oat
Social Post